Studios reviewing designs and sites with a long list of clients
Standard, $50 a month or $42 billed annually, for 5 members
Markup.io alternatives, with prices and limits
The closest alternatives to Markup.io are BugHerd, Marker.io, Userback and Notarus. BugHerd is the nearest match, because it also takes feedback on designs, PDFs and images rather than only on a live page. Marker.io keeps reporters free and unlimited. Userback and Notarus both run ongoing free plans, which Markup.io no longer offers. Markup.io stays the better answer when the thing being reviewed is a video or one of the other file types it accepts.
- 4 options
- Prices read 13 September 2026
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Agencies with many client sites and few internal seats
Starter, $59 a month or $39 billed annually, for 3 users and up to 10 projects
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Teams whose website feedback is mostly bug reports rather than copy changes
Pro, $19 a month, for unlimited seats and 20 projects
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Teams that want two free seats now and a ladder to climb later
Team, $39 a month or $29 billed annually, for 5 seats and 5 projects
The options, side by side
Tool
Free tier
Entry paid price
Best for
None, though guests and projects are unlimited on every paid plan
Standard, $50 a month or $42 billed annually, for 5 members
Studios reviewing designs and sites with a long list of clients
None. Reporters are free and unlimited on every paid plan
Starter, $59 a month or $39 billed annually, for 3 users and up to 10 projects
Agencies with many client sites and few internal seats
Notarus unlimited seats, 5 projects, with session replay and the full MCP server included
Pro, $19 a month, for unlimited seats and 20 projects
Teams whose website feedback is mostly bug reports rather than copy changes
Free Forever: 2 seats, 2 projects, and feedback stays visible for 7 days
Team, $39 a month or $29 billed annually, for 5 seats and 5 projects
Teams that want two free seats now and a ladder to climb later
Prices and plan contents read from each vendor's own pricing page on 13 September 2026.
Why teams look past Markup.io
The first reason is that nothing runs for free and the trial asks for a card up front. Markup.io's own FAQ states that a credit card is required to start the subscription, and its plans open at Pro, from $79 a month or $990 a year. When a trial lapses without billing the account is not closed: it is restricted to the five most recent MarkUps and 10GB, with folders and private MarkUps switched off. Userback and Notarus both keep a free plan running instead.
The second is that the report arrives without the technical half. Markup.io's own site does not mention console logs, network requests, browser and operating system metadata or session replay anywhere, and its Chrome extension attaches a screenshot to a comment. That is the right amount of evidence for a copy change and the wrong amount for a bug, where the console message is usually the whole answer.
The third is that the integrations are not itemised in public. The pricing page says the product works with project management tools, content management systems and design tools without naming a single one, and the page it links to for the full list did not open to us on the day we read it. If getting a comment into Jira or Linear is the reason you are buying, that is not something the public site lets you check.
What each one is good at, and where it stops
BugHerd
A pin-on-the-page feedback tool for agencies and studios, sold by team members with clients thrown in free.
Strength. Unlimited guests and unlimited projects on every plan, and feedback works on Figma designs, PDFs and images rather than only on a live site.
Limitation. The project trackers most teams already run, Jira, Linear, Asana, ClickUp and Monday, are held back to the Premium plan at $150 a month. Extra members cost $8 each a month on top.
Marker.io
A widget and browser extension aimed at agencies reporting bugs on client sites, priced by page views as well as by seat.
Strength. Reporters are free and unlimited, and sending feedback through the widget needs no account at all, so the people filing bugs never count against a seat.
Limitation. Session replay, console logs, network requests and the Jira integration all start at Team, which is $199 a month or $149 billed annually. Starter also caps page views at 5,000 a month.
Notarus
A widget, a fixed four-stage board, and an MCP server that exposes every action the panel can take.
Strength. Session replay, console, network and environment arrive on the free plan rather than on a paid tier, unlimited seats on every plan including that one, clients follow the work through a portal access that is not a member and never uses a seat, and every panel action is an MCP tool as a shipping rule, so an agent can work the board a person works.
Limitation. No mobile SDK at all, so a native app is out of scope, and no Intercom or Zendesk integration. What it takes feedback on is a live web page and nothing else: no Figma file, no PDF and no image.
Userback
A feedback platform with a four-step ladder, opening up AI insights, replay and mobile SDKs as a team moves up it.
Strength. A mobile SDK on Business Plus for native apps, integrations with Intercom and Zendesk so feedback lands where a support team already works, and MCP connectors from the Team plan for giving an AI assistant context on feedback.
Limitation. Session replay and the developer tools that capture console and network activity start at Business, $99 a month or $79 billed annually. On the free plan feedback disappears from view after 7 days.
When Markup.io is still the right answer
- What you are reviewing is not a live website. Markup.io states support for more than thirty file types, including video, and video review is not stated on the material we read for any of the four options below.
- Nobody you invite has to sign up. Markup.io states that collaborators can join as guests with no registration required, and that every plan, Pro, Business and Enterprise, supports unlimited users including admins, members and guests.
- You would rather buy a workspace than count seats. Pro starts at $79 a month for one workspace with unlimited members, admins and guests, so a large review group costs the same as a small one. Every option below prices by seats or by members instead.
Common questions
What is the best alternative to Markup.io?
BugHerd is the nearest match, because it also handles designs, PDFs and images and gives every plan unlimited guests and projects. Marker.io fits an agency billing per client site. Userback and Notarus are the two with ongoing free plans. Notarus is the one to look at if what is missing from a Markup.io comment is the console log behind it.
Does Markup.io still have a free plan?
No. It lists three paid plans, Pro from $79 a month, Business from $499 and Enterprise on request, and the 14 day trial asks for a card before it starts. Among the options here, Userback has a Free Forever plan with two seats and Notarus has a free plan with unlimited seats; Marker.io and BugHerd are paid only.
How much does Markup.io cost?
Pro starts at $79 a month, or $990 a year, for one workspace with unlimited members, admins and guests. Business starts at $499 a month, or $4,990 a year, billed by invoice. Both meter the work rather than the people: a plan carries a monthly allowance of MarkUps, and going over costs $4 for each extra one, sold in batches of ten. Enterprise is quoted rather than listed and lifts workspaces and storage to unlimited.
Which of these attach console logs to the report?
Notarus does it on the free plan, along with network requests and the browser and operating system the reporter was using. Marker.io adds console and network from Team, at $199 a month or $149 billed annually, and Userback from Business, at $99 a month or $79 billed annually. Markup.io's own site does not mention console logs at all.
Other tools people compare
Start collecting website feedback with evidence.
Free includes evidence capture, session replay and the MCP server.